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Thomas Cook Group plc. Sustainability Report 2010

External engagements

Engaging with our external stakeholders is critical to the success of our sustainability strategy. It builds our understanding of their concerns as well as giving them a clearer picture of our intentions, priorities and achievements.

Rescued dolphins in Turkey

Two rescued dolphins from Turkey. Photo by SAD-DEMAG, Born Free Foundation.

For example, in the past some animal welfare organisations campaigned against our company, arguing that the excursions offered to our customers did not treat animals well. Having collaborated with the Federation of Tour Operators to establish audit protocols for our attractions involving animals, we engaged with the Born Free Foundation to develop training for our own employees on how to carry out the audits. Drawing on Born Free's expertise, we also implemented an animal welfare policy and strategy: we were the first tour operator to have a published policy. And in 2010 we collaborated again, this time to free two dolphins that were being kept in appalling conditions at a tourist attraction in Turkey.

We recognise the need for a formal stakeholder dialogue process and will be holding our first formal stakeholder consultation in 2011. This will be a workshop at which we will invite input from a range of key stakeholders into our sustainability strategy and seek opinions on which sustainability topics are material for Thomas Cook Group.

While our stakeholder dialogue has been less formal up to now, we have still undertaken a wealth of engagement with organisations and individuals interested in our sustainability performance. The table below details the most common forms of engagement across Thomas Cook Group.

Customers

Type of engagement Frequency
Customer service questionnaires Each time a customer travels
Social media As required/ongoing
Customer relations emails/letters/telephone calls As required/ongoing

Employees

Type of engagement Frequency
Employee engagement survey Annual
Segment forums Three to four times per year
European Works Council At least once per year
Employee newsletters At least quarterly
Emails As required
Intranet Ongoing
Employee conferences and leadership conferences Once to four times per year
Union meetings As required

Investors

Type of engagement Frequency
Presentation of results followed by meetings with the Group CEO and CFO Twice per year
Trading updates accompanied by a conference call with the Group CEO and CFO Four times per year
Strategy update presentations given by Executive Directors and the Executive Management team As required
Ad hoc introductory and update meetings between interested investors and our investor relations team As required
Meetings with socially responsible investment funds As required

Suppliers

Type of engagement Frequency
Accommodation supplier survey Annual
Meetings As required
Sustainability newsletter Quarterly

Government/regulators

Type of engagement Frequency
Meetings with regulators in each source market Four to eight times per year
Meetings with source market government departments with responsibility for transport and tourism Variable from monthly
Meetings with key MPs in constituencies where we have offices As required/ongoing
Meetings with key officials in departments responsible for relevant European legislation Once to twice per year
Meetings with ministries of tourism in destination governments As required
A programme of engagement with ministers of tourism in key destinations Ongoing

NGOs

Type of engagement Frequency
Meetings Twice to four times per year
Travel Foundation forums Quarterly
Email updates As required

Academia

Type of engagement Frequency
Meetings Twice to eight times per year
Working in partnership As required
Participation in projects, conferences or research As required

Destination communities

Type of engagement Frequency
Travel Foundation projects As required
Resort committees Monthly

Home communities

Type of engagement Frequency
Through charitable projects As required
Manchester Airport Community Network Monthly
Local councils Ongoing (see above)

Industry associations

Type of engagement Frequency
Market-based industry association meetings Variable from monthly
Market-based industry association sustainability/environmental committees Variable from monthly

More detail on the main sustainability and industry organisations that we work with is given below, along with an overview of our engagement with government departments on issues that affect the tourism industry.

Tourism industry organisations and initiatives

ABTA

Thomas Cook UK is an active member of ABTA, the UK's largest travel industry association. Andrew Cooper, our Director of Government and External Affairs, sits on ABTA's Board. Our membership means that customers of the majority of our UK subsidiaries are protected: we trade in accordance with the ABTA Code of Conduct and some financial protection is provided for package holidays where protection is not available from the Civil Aviation Authority's ATOL scheme.

We are members of ABTA's Sustainable Tourism Committee, which works with its members to integrate sustainable tourism practices into their business. The committee also engages with governments and other parties in holiday destinations to encourage them to become more sustainable. As members of ABTA's Animal Welfare Committee, we are involved in developing an animal welfare policy and strategy for ABTA and its members. We also attend ABTA health and safety meetings, through which we have been involved in establishing an industry-wide voluntary health and safety standard. In 2008, the Federation of Tour Operators (FTO) merged into ABTA. FTO sustainability initiatives are now being run by ABTA, although the primary engagement in all initiatives comes from the large travel companies like Thomas Cook.

Deutscher ReiseVerband (DRV)

Thomas Cook Germany belongs to DRV, the principal tourism industry association in Germany. DRV represents the interests of the industry, facilitates the exchange of ideas and promotes professional best practice. As a member of DRV's Environment Committee, we are involved in promoting sustainable tourism and developing environmental initiatives.

Tourism 2023

Forum for the Future's Tourism 2023 initiative was co-funded by a number of travel companies including Thomas Cook UK. The initiative involved generating future scenarios in order to explore how concerns such as climate change and population growth might affect tourism. In doing so, it helped the UK outbound travel and tourism industry to understand what challenges might lay ahead and what actions may need to be taken for a sustainable future. We were among the first companies to sign up to the Tourism 2023 Vision. This pledges us to collaboratively create a sustainable UK outbound tourism industry by 2023, work that is now being led by ABTA.

The International Centre for Responsible Tourism (ICRT)

The ICRT is a postgraduate teaching and research centre at Leeds Metropolitan University and the world's leading centre of expertise on responsible tourism. Our ongoing relationship with the Centre enables us to draw on their knowledge of trends and challenges. We also support the staff and students with their research and have given presentations on working in the tourist industry and the challenges and opportunities of implementing sustainable tourism within a large travel business.

Leeds Metropolitan University

Thomas Cook sponsors Leeds Metropolitan University's Responsible Holiday Challenge. 16– to 18-year-old school and college students are invited to design a responsible package holiday for a real client. They must consider the sustainability impacts of travel and holiday activities. In addition to financial support, we take part in the award presentation ceremony and our Group Head of Sustainability sits on the judging panel.

Futouris

Thomas Cook Germany is a member of Futouris, a travel industry organisation addressing environmental and social concerns. In 2010, we supported three projects focusing on reforestation in Cuba, protecting monk seals in Madeira and supporting orphaned and impoverished children in Thailand.

Sustainable Aviation

This initiative brings together leading players in the UK's aviation industry. Signatories to the Sustainable Aviation strategy, including Thomas Cook Airlines UK, commit to, among other things, reducing emissions of carbon dioxide and nitrogen oxides, along with aircraft noise, by 2020.

The Travel Foundation

The Travel Foundation is a UK charity set up to promote sustainable tourism and collaborate with travel companies on projects that benefit destination communities. We are proud to be a founder member, as well as a major fundraiser for Travel Foundation projects. Andrew Cooper (our Director of Government and External Affairs) is a trustee of the Travel Foundation and Ruth Holroyd (our Group Head of Sustainability) sits on its Activities Committee.

Travelife

Established by the European Union and ABTA, Travelife encourages the integration of sustainability principles into tour operators' supply chains. The organisation promotes a common approach across travel companies, which includes a sustainability management system, training and supplier auditing. We encourage our hotels to sign up to the Travelife approach and many have earned bronze, silver and gold Travelife awards.

Organisations addressing climate change and other environmental issues

The Carbon Disclosure Project (CDP)

CDP holds the largest database of carbon management information from companies around the world. This information is made available to investors, so that investment decisions may take into account a company's record on climate change. We have submitted Thomas Cook Group's data in 2009 and 2010, available from the Downloads page of this report.

The Carbon Trust

The Carbon Trust is an independent company funded by the UK Government to support the transition to a low-carbon economy. The Carbon Trust has been assisting Thomas Cook UK in our tender process and selection of a smart metering provider to enable us to capture accurate energy data.

The Prince's May Day Network

Businesses in Prince Charles' May Day Network are united in their commitment to tackle climate change. Thomas Cook Group has been a member of the network since its inception and we have pledged to reduce our carbon emissions, and to encourage employees to reduce their emissions at home as well as at work.

The British Standards Institution (BSI)

The BSI develops standards that are used by organisations around the world, working closely with the International Organization for Standardization. Thomas Cook Group has been invited to join consultations on changes and new developments.

The Waste Resources and Action Programme (WRAP)

In 2010, we signed up for Rippleffect, a programme from WRAP designed to help companies understand how much water they use and how they can manage and reduce it.

Organisations addressing social issues

ECPAT

Standing for 'End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes', ECPAT is a global network of organisations and individuals. Thomas Cook in Northern Europe and Germany have signed ECPAT's Code of Conduct and our Northern Europe business is working with hotels to reduce the occurrence of child prostitution. Thomas Cook UK has supported ECPAT to develop and pilot an online training tool for the tourism industry on how to reduce child sex tourism.

Sail 4 Cancer

As a provider of sailing holidays, Neilson Active Holidays has directed most of its fundraising and corporate giving to the Sail 4 Cancer charity. Sail 4 Cancer offers water-based respite opportunities to individuals and families affected by cancer, as well as funding cancer treatment and research. In 2010, Neilson contributed £18,815 towards holidays for 59 people. Since 2005, 427 people have been on Neilson holidays through the charity. We have also worked with Sail 4 Cancer to help raise awareness of skin cancer among the sailing community. Neilson employees also raise donations for Sail 4 Cancer. In 2010, events including a charity single and a windsurf challenge raised a total of £25,898.

Animal welfare organisations

The Born Free Foundation

The Born Free Foundation rescues vulnerable animals and campaigns around the world to raise awareness, change cruel practices and protect endangered species. Thomas Cook UK's website promotes Born Free's Travellers' Animal Alert initiative, through which holidaymakers can report any cases they see of animals being treated poorly. Any reports that customers make are investigated by Born Free. We also collaborate with Born Free to develop training and draw on their expertise on animal welfare issues, and have supported the organisation through in-kind donations such as flights for research trips.

The Brooke

The Brooke is an international non-governmental organisation dedicated to improving the lives of working horses, donkeys and mules in the developing world, through direct veterinary treatment and community programmes focusing on animal health and well-being. Thomas Cook supported the Brooke's Responsible Tourism for Animals campaign and promoted the Happy Horses Holiday Code in our destinations, to improve working conditions for horses and donkeys used in the tourist industry.

Government

We make no political donations. We do, however, engage with government departments on issues that affect the tourism industry, including social and environmental policy. In 2010, this engagement included:

  • Lobbying for the reform of the UK's Air Passenger Duty (APD). While we support the overall objectives of reducing travel-related carbon emissions as well as ensuring that aviation pays its proper environmental costs, we argue that the APD is flawed in that it does not reward the use of higher-efficiency aircraft nor encourage airlines to maximise the number of passengers per flight. We therefore support the UK coalition Government's proposal to reform this tax as a per aircraft, rather than per passenger, duty. We also contend that the industry more than covers its environmental costs already, and a fundamental review of the taxation regime should take place when legislation to extend the EU Emissions Trading Scheme (ETS) to aviation is implemented
  • Consulting with legislators at both national and EU levels on the ETS and other environmental legislation. Various economic measures have been proposed to reduce emissions and noise from aircraft. Our engagement focuses on finding fair and effective ways to incentivise environmental improvements without creating economic barriers to travel. We believe this would be very damaging on a social level as it would make travel the preserve of the rich and deny income to many of the world's poorest countries, which depend on tourism.

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Did you know?

In 2010, we collaborated with the Born Free Foundation to help free two dolphins being kept in poor conditions in Turkey.

The two dolphins, Misha and Tom, are now no longer in Hisaronu but in a sea-pen off the coast of Turkey. Both appear well. Once the results from the tests taken on these animals have been returned, we hope to start a rehabilitation process. This will hopefully mean their eventual release back to the wild. I want to thank you, your colleagues and Thomas Cook for the support.

Daniel Turner
Senior Operations Officer, Born Free Foundation